Subscriber Only | Devo – ‘Whip It’ / ‘Snowball’ | Sold Out

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We’re marking the 40th anniversary of Devo’s ‘Freedom Of Choice’ album in this month’s Electronic Sound. And we have something pretty exciting to accompany the issue – a special reissue of ‘Whip It’, the hit single from the album, as a limited edition seven-inch on white vinyl. First released in August 1980, ‘Whip It’ steadily scaled the American charts over the next couple of months, peaking just outside the Top 10. Our reissue comes with its 1980 cover artwork and the B-side is ‘Snowball’, the flip of the original UK version of the record.

“I don’t think ‘Whip It’ was the song we’d have picked as the one that would be successful,” notes Mark Mothersbaugh. “But I look back and that’s our lack of understanding of pop music. It was all down to one of the programmers for the dance clubs. This guy would cut a compilation of his favourite tracks from every album released that month and he’d send copies to the clubs so their DJs could play them. When he put ‘Whip It’ on there, it became a hit down in the South-Eastern region of the US and then it just spread from there. We were like, ‘Well, go figure’.”

As with all of our seven-inch releases, this record is strictly limited and exclusive to readers of Electronic Sound, so make sure you grab your copy while you can.