Oreo's electronic ad

Brands these days, we’re told by Adweek, are “all about distilling their essence down to a single basic universal theme.” Coca-Cola is all about happiness, for McDonald’s it’s love. And Oreo are going for fun. And how better than to soundtrack your new international biscuit advert that’s all about fun than Yelle, the French electronic pop star and Electronic Sound favourite (and recent interviewee).

The ad is being shown in 40 countries, so it’s going to be good payday for Yelle to say the least.